Zeroing in on Your Company’s Profit Zone™

This is a one-and-a-half-day program that will flip your perspective, and your manager’s perspective, about how your company makes and keeps money.

Statistically, less than 10% of a company’s staff understands how the enterprise actually makes and keeps money. Most employees are shocked at how little a company actually makes.

How would you answer the following questions?


  • Do you believe that the number one job of any business is to make a profit?
  • Do your employees know how their job impacts the company’s bottom line every day?
  • Do your managers know how to read a profit & loss statement?
  • Are you fanatic about managing your cash?
  • Are you aware of all your customers and their needs?
  • Do your managers know how to impact your gross profit?

I’m Laurie Taylor, President of FlashPoint! I was not a Harvard Business School graduate. My background, a degree in Parks and Recreation, and a Master’s degree in Public Administration did not prepare me for the challenges of running my own business.

My business partner and I were responsible for starting, building and managing a $12M company and we almost lost it because we didn’t know what we didn’t know.

That sense of helplessness has made me passionate about helping other business owners navigate the growth curve of their companies.

Laurie Taylor

I Learned the Hard Way

In 1987 I joined my business partner, Sherri, and together we grew a company from 2 to over 100 employees. Along the way, we learned every business lesson the hard way.

In March 2000, the dotcom blow-up hit and all of our clients were high-tech, telecommunications and dotcoms — we almost lost the company.

Only through sheer tenacity, a laser-like focus on driving revenue and educating every single employee on how we made and kept money were we able to bring the company around.

Getting Focused; Getting Real

It’s that experience that has led me to create this day-and-a-half training program, Zeroing in On Your Company’s Profit Zone, a program that identifies the 9 activities that impact a company’s ability to maintain profitability.

As I mentioned. I understood how to read a profit and loss statement. Here’s the rub. A typical financial statement only provides you a BACKWARDS glance at what happened 30 days ago.

The damage has already occurred! It’s crucial that you create HEADLIGHTS into the future, so you are prepared to adjust before something happens, instead of scrambling to correct a mistake.

“The Profit Zone session I conducted with my client was extraordinary! The way the process is constructed led to dynamic discussions, gave everyone a way to practice accountability techniques and most importantly achieve the goal of decriminalizing profit and productivity!”

Amy Lafko - Growth Curve Specialists

Owner and Principal, Cairn Consulting Solutions, LLC

Creating a Profitable Company Isn’t A One Dimensional Activity — Nor Is It Just the CEO’s Responsibility

Zeroing in on Your Company’s Profit Zone challenges a CEO to engage every single person in his/her company to understand how each job impacts a company’s bottom line.

This unique approach allows a CEO to decide how much financial information or how little financial information he/she wants to share with their employees.

In Zeroing in on Your Company’s Profit Zone, financial literacy is the goal and improving profitability is the outcome ….


There are 9 activities that impact a company’s Profit Zone.

  1. Revenue generation
  2. Strategic and tactical focus
  3. Gross and net profit margins
  4. Cash flow
  5. Cost structure
  6. Customer satisfaction
  7. Staff voltage
  8. Product/service quality
  9. Company innovation

A company’s Profit Zone is the relentless, precise and intense mindset to make and keep money for the enterprise.

If a company is zeroing in on its Profit Zone, they are assuring that every employee knows how his or her job responsibilities impact a company’s ability to make money.

A company’s very survival depends upon understanding and zeroing in on this strike zone, the profit sweet spot.
In this day-and-a-half workshop, we engage a CEO and his/her management team in a consensus-driven exercise to uncover how well the company is doing in zeroing in on their profit zone.

A twenty-seven-question assessment drills down into how well the company perceives its effectiveness in the 9 profit-building areas of focus.

Discussion and open and honest dialogue, lead to critical initiatives that identify a company’s strengths and highlight areas that need attention.

Throughout this workshop, critical financial concepts are discussed. Concepts that include:


  • The purpose behind running a business – improving profits and reducing costs
  • How the company creates profit, identifies profit and designs profit-building activities
  • Financial analysis tools such as the Profit & Loss statement, profit-planning and cash flow management
  • How employees’ time impacts profit
  • How employees’ efficiencies impact profit
  • How employees’ performance impacts profit

“Being able to get input from all of my teammates regarding how focused we are on the nine key areas of the Profit Zone, was highly valuable. The discussions with the leaders on my team allowed us to pinpoint action plans that will lead to a stronger understanding of our business, and therefore more success.”

Keith Lumby

General Manager, Norwood Waterworks

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Employee Count (Full and Part Time)